The Hotel Mogel:
 New Essays in Hotel Marketing

The Hotel Mogel is the fifth anthology book in our series following: Are You an Ostrich or a Llama? (2012), Llamas Rule (2013), Hotel Llama (2015), and The Llama is Inn (2017). Together, they give a detailed picture of the present hotel business landscape, outlining how to best navigate new technological issues shaping our industry in addition to the need for a perpetual commitment to exceptional service.

All five books draw from our extensive experience in the field as well as the prudence of other senior managers and corporate executives active in the hospitality industry. Offering creative and effective solutions to today’s problems, this collection will give you the tools you need to thrive in the modern hotel world.

The hotel world is evolving. The proliferation of new guest facing technologies driven by the mobile revolution, online travel agencies, the sharing economy, social media and third-party review websites represent significant disruptors for any hotelier’s business. And these are just the tip of the iceberg.

Customer behavior is changing too rapidly for traditional hospitality marketing and operations textbooks to keep up. The modern traveler is highly intelligent and incredibly discerning when it comes to hotel purchases. To understand this consumer revolution, you must arm yourself with the latest resources.

Aptly named, The Hotel Mogel, this fifth book in the series continues the learning evolved from previous editions. This book will strengthen your hotel management skills. Individual articles cover sales, marketing, branding channel management and emerging new technologies. Examples of operational excellence in F&B, housekeeping, front desk, reservations and HR are explored. The goal is to enhance learning and practical application of technology to your property.

The future success of any property – even with all that has changed in recent years – nonetheless depends on the relationship a hotel fosters with its guests. This is the hotelier’s guidebook that recognizes future developments are based upon a keen understanding of the fundamentals, while keeping an eye on technological development.

The book is available in hard cover, paperback as well as e-book editions at Amazon and other booksellers. For quantity orders, please contact Larry Mogelonsky directly.