In Vino Veritas: A Guide for Hoteliers and Restaurateurs to Sell More Wine
Selling wine is as much art as it is science, service, marketing, pricing, procurement and, more recently, technology. While most restaurateurs, sommeliers and hoteliers have a good grasp of beverage strategy, prolific writers in the hotel industry, Adam and Larry Mogelonsky, bring you a handbook on how to take your wine knowledge to the next level.
Based on decades of experience consulting with hotels and restaurants around the world as well as from their previous tenure in the advertising world, the authors bring together insights and psychological principles that improve your performance at every step of the sales process. Ideal for budding restaurant managers, F&B directors, sommeliers as well as waitstaff and hospitality students, this book ultimately teaches how wine fits into the greater dining experience to maximize any outlet’s beverage profits.
In Vino Veritas (2022) is the seventh book in an ongoing series following More Hotel Mogel (2020), The Hotel Mogel (2018), The Llama is Inn (2016), Hotel Llama (2015), Llamas Rule (2013) and Are You an Ostrich or a Llama? (2012). These management books give a detailed picture of the present state of the hotel industry, outlining key operational challenges, sales tactics, marketing principles and how technology can help.
Available now in print and e-book formats at Amazon.com. For quantity orders, please contact the authors directly. An Italian language version is also available.